The first thing any company should think of is care. Care both towards its employees and its customers/partners. The employees are the most important asset a company could have. Before anything else, you cannot have a successful business without united, talented and professional team members. Furthermore, at REI we try to understand and fulfill the needs of our customers, either we take over a new project or we come up with a business plan in order to deliver high quality services within the established deadline. All this because at REI we want to take care of you.