What better word to define us as a person than the attitude? Even though sometimes we do not realize it, every step of the way we show a different attitude: at work, with friends and family, in the traffic, or even when we are alone. That is what human complexity is all about: being able to adapt and react to different situations. At REI we value a positive and constructive attitude and that is what we are trying to instill to our employees. We promote the same thing both in the relationship we have with our customers/partners, and towards the challenges we face every day.